Brand identity for Juicy Cookie Co.: A quick growing business targeting nationwide extension

Juicy Cookie Co. is a local vegan cookie business situated in Oakland, CA. The mission behind this company is to provide high-quality vegan baked goods that are low allergen, incredibly tasty and can be enjoyed by all! The slogan of Juicy Cookie Co. is "surprisingly vegan, addictively delicious!".

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So after the main concept of the logo was decided it is time to generate a variety of design styles for this one.

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The main idea of the identity was to represent as many of their cookie varieties as possible, so this pattern was created for clothes used for table covers and curtains.

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A nicely designed cup of coffee using the brand's color palette. It goes well together with cookies!

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Previewing one of the prototype designs made for a takeaway box.

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An example of the Juicy Cookie CO t-shirt meant for company's representatives.

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