Brand identity for PFB: A reforestation campaign for a brighter future!

PFB is a reforestation campaign meant to raise awareness through education and large scale events of reforestation. Our task here as designers was to speak clearly through brand identity about the purpose of the campaign and make it attractive in order to unify and call to action the citizens, the companies and the governmental institutions.

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The brand book is an official identity document that explains the whole brand concept and standards. The usage guidelines are meant to preserve an overall design style across the visual elements like logo, illustrations, facebook page, stickers, banners certificates and other documents or graphics contents.

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When attracting solid partners and sponsors in such a campaign it is likely to dispose of presentable tools in order to have strong consistency for the brand's appearance.

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As stated in the brand book, we had designed flat-grained illustrated banners meant to promote the reforestation events. Two different versions were created for the autumn and spring season of these events. The upper representation is a template for the spring season.

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Stickers are another popular mean of efficient promotion in a large scale campaign.

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A campaign can hardly be efficient without the help of the partners and volunteers. A certificate of participation as a form of attention towards them will be always welcomed.

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