CÈLESTE is a lovely brand for handmade toys and souvenirs, situated in a touristic place - Brasov, Romania. The requirements for their logo identity was to represent something aspiring and luxurious at the same time.
Prototyping helps you see different stages of a logo design. And test 'em
Capturing a moment of joy and framing the customer's first contact with the brand gives more sense to the logo from a contextual perspective.
And of course, we couldn't pass without giving a visual example for a brand etiquette.
Also, the resulted logo was surprisingly fitting well directly on the product. Couldn't wish better!
Using merchandise tools that may represent the brand is the best way to test a logo. So, for a brand like this (situated in a touristic area), a badge is likely to be preferred.
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CÈLESTE is a lovely brand for handmade toys and souvenirs, situated in a touristic place - Brasov, Romania. The requirements for their logo identity was to represent something aspiring and luxurious at the same time.View Case Study
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