Deluxe Comfort Seat Cushion Packaging Design: A premium comfort cushion with tailbone relief cutout

The product is a memory foam seat cushion with a cutout in the back, to take the pressure off the tailbone. The package design had to target the most common customer: woman, 40 years old, educated, with high income. But however, at the same time should not exclude anyone that wants to improve the comfort of any seat and anyone suffering from lower back pain.

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So for this packaging project we have created five different designs, in this image is one of them. Representing on the front side the product and it's features.

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It's also important to greet and thank those who bought your product once they opened it. It's called the unboxing therapy. And this will make the customer share the product and impressions about it.

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It is so important to keep a minimal and clean design. This adds identity and authority. You don't have to add the word "premium" to express the luxury of your product. Rather, you have to convey it through the design and user experience.

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Another unboxing method here: once the customer will peel off the label, he'll be able to put his finger into this hole and lift up the lid. The thank you message cover will rotate to the left, revealing the product.

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Lastly, another design layout, clean and descriptive through images about the benefits of using this product.

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Jump rope packaging design for Strongear: An european CrossFit brand

The product inside is a fast, ball-bearing jump rope for athletes. This market has a high-quality standard and customers tend to look at features and technical descriptions. Main audience: functional fitness athletes, average people in the gym, Mostly German and/or German speaking customers.

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Deluxe Comfort Seat Cushion Packaging Design: A premium comfort cushion with tailbone relief cutout

The product is a memory foam seat cushion with a cutout in the back, to take the pressure off the tailbone. The package design had to target the most common customer: woman, 40 years old, educated, with high income. But however, at the same time should not exclude anyone that wants to improve the comfort of any seat and anyone suffering from lower back pain.

View Case Study

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