Data is always essential when it comes to an understanding of your customers. That's what the research phase does. Within this stage, we bundle up any data that will help us emphasize with your users. And build empathy! Every successful website or app means you understand your users, their feeling, thoughts, who they follow. And pretty much everything that falls in for creating the user cards.
Prototyping helps us to test out different stages of the design. Whether it's a button, a form, or even the navigation, this stage helps us to visualize and understand how the user would use the product. Agile team works together to wireframe multiple solutions that come out as so-called lo-fi prototypes. From there, we test if the output follows the Research we've done. The prototyping stage is always connected to the Research. At any point we can come back to it, test the low fidelity prototypes so we can get a high fidelity one, which later on will be used as the final version of the design, it's UX and UI.
Usability tests play a significant role! Most companies spend too much attention on marketing their website or app without even running a couple of real-time tests with real users. Sure thing, these tests might not be cheap but, they are a part of a practical User Experience. While designers and UX engineers might think positive about their layout and design they put together, the usability will show how real users interact with the product. Within Five Visuals, we use industry tools to test and scale the UX/UI of each project we build.
Lead in User Experience, Usability Tests & Interactions
Great communication. Fantastic work. Quick turnaround.
Great designer and communication. Was a pleasure working with Chris and his team. I will continue working with him to extend the design. Thank you!