Why would you research? The answer is quite simple. It helps us better understand your vision and ultimately connect your company strategy with the right design toolkit that complete a memorable logo, and face of your business. To make a logo that will workable for your brand, first of all, it means to do proper research. All the gathered data will be converted into a visual concept later on.
Let's face it! You might lose countless hours on the logo design process when it comes to prototyping it. While this might scare you, the reason why designers create endless logo concepts until they find the best one lays behind the research stage. Once we find a roadblock or an issue with a finished concept, we address your company's guidelines, strategy, and research we did earlier to close the gap.
As soon as all the elements work together well, we can consider that the final results are ready. In the end, until preparing the deliverables, it is critical to focus on the last part, but an essential one – the presentation! A logo is an identity tool, not a communication tool; it doesn’t have to explain what kind of service or product the company offers!
Lead in Design Systems, Artwork, and Brand Identity
Five Visuals has a robust analytical approach accompanied by creativity. Quite a rare combination. They tried to understand the task, which is key to a great final design.
Chris and his team with Five Visuals have been ABSOLUTELY AMAZING! On top of being incredibly creative designers, they are super professional and responsive! It was a pleasure to work with them during the contest and I will definitely continue working with them in the future!