Brands want to be more attractive and efficient in targeting. That's why prints and publishing are a big part of this process. You have to research the market, and most important - research your target audience. Why? See, design strategy and its toolkit help you to identify the right design approach. Design matters, but without a clear understanding of who is your target customer and what it likes, the print might get ruined!
Whether you have a new book design request, an update for an old business card, or even some gorgeous banners for your next event, defining the right layout make your design stay consistent across different print stuff. There's no secret that such an approach also make the design process be way faster. Managing the contents into rough layouts at the beginning stage will ensure that there will be no inconsistency in the overall visual appearance.
Time to add content! Within this stage, it's super important to check the design with the printing standards like a proper CMYK color scheme, or...the dieline arrangement. The printing industry is pretty big, and sometimes, it might be challenging to maintain all the aspects. What's good for a banner, might not be suitable for a roll-up. In any of these scenarios, make sure your project follows the accessibility and readability guidelines.
Lead in Design Systems, Artwork, and Brand Identity
Five Visuals was the only design agency in the contest, who had a completely different approach to the task. But this approach and their ideas behind were just excellent. With their professionalism and their excellent communication style, they've created a high-quality design and brought our whole project on the TOP level. Great work!!!
Five Visuals has a robust analytical approach accompanied by creativity. Quite a rare combination. They tried to understand the task, which is key to a great final design.